Forging a Sober and Strong Identity: A Conversation with Millie Gooch
Jul 05, 2025
It’s a known fact that societal pressures often push people toward drinking. From university experiences - where alcohol is seen as a rite of passage - to the financial and body image pressures that can fuel home drinking. Despite the growing awareness of mental health, statistics show that c.70% of Gen Z still drink heavily, highlighting the continued grip of drinking culture on young people.
Finding Balance in Social Life
A significant challenge for those exploring sobriety is maintaining a vibrant social life while abstaining from alcohol. Having a support network and discovering new alcohol-free activities are key factors in making this happen. Choosing sobriety doesn’t mean sacrificing fun - it’s about redefining enjoyment on your own terms.
Leveraging Social Media for Change
Social media can be used to spread awareness, highlighting the realities of excessive drinking, and promoting alternative lifestyles. Viral videos, guided journals, and community events all play a role in helping people rethink their relationship with alcohol.
Advocacy for Responsible Alcohol Marketing
Beyond personal transformation, my guest Millie Gooch who joined me in this episode of the Big Drink Rethink is actively involved in pushing for systemic change. She collaborates with Alcohol Change UK to advocate for stricter alcohol advertising regulations and has been instrumental in initiatives like Sober Spring. She sheds light on how influencer marketing targets vulnerable audiences, particularly Gen Z, and why it’s crucial to challenge these exploitative tactics.
The Power of Journalling and Self-Discovery
Journalling is a powerful therapeutic tool that allows people to process emotions, track progress, and build self-awareness. It serves as a stepping stone for those seeking to transition into an alcohol-free lifestyle with greater clarity and purpose.
Final Thoughts
Community, self-discovery, and advocacy is vital in forging a strong, sober identity. Whether you’re curious about sobriety, in the midst of your journey, or looking for support, this episode provides invaluable insights into creating a fulfilling life beyond alcohol.
My coaching community ‘Unstuck!’ helps you break the cycle of alcohol and carve out a new identity. If you’d like to find out more you can book a no-obligation 30 minute call here to discuss the programme.
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Connect with Millie Gooch:
The Sober Girl Society website: https://sobergirlsociety.com/
Instagram: https://www.instagram.com/sobergirlsociety/
Other links: Other Sober Girl Society links
Buy Millie’s guided journal, designed to help individuals explore their relationship with alcohol in a thoughtful and reflective way.
